DRWTU Strategic Plan

DRWTU Strategic Plan – 2015

Mission statement for Deerfield River Watershed Trout Unlimited Chapter 349:

The mission of the Deerfield River Watershed Chapter of Trout Unlimited is to advocate for the long term health of the Deerfield River Watershed as a cold water fishery.   The Deerfield River Watershed consists of the Deerfield River and all tributaries from Southern Vermont to Connecticut River.

The intent of this Strategic Plan is to establish current priorities of our organization. This document is intended to be a road map for the organization without being overly restrictive.

We believe establishing relationships and working in a collaborative way with similarly minded organizations and individuals is critical to accomplish our goals and objectives.

We also believe implementing effective communication is essential to promoting our agenda, increasing membership, enhancing member participation in Chapter activities and events, and support fundraising efforts.

To accomplish our goals and objectives Committees need to become more established. With strong Committee work, the work load will be spread out which will prevent a few officers/Board of Directors getting burdened with Chapter work which inevitably leads to fatigue. To that end, we have set forth what our Committees do. We hope membership will take this opportunity to join a Committee and get involved. Our Chapter’s success in accomplishing its goals and objectives is directly related to member participation. The work of our Chapter will have a profound effect on our Watershed area for generations to come. We hope you will become excited and lend your help to the important conservation tasks ahead.


  1. Membership – The chapter shall have a membership committee that is responsible for promoting the chapter through membership outreach and cultivation of new members.
  2. Communication – The chapter shall have a communication committee responsible for chapter website, social media and public communication including press releases and promotion of chapter.
  3. Nomination – The chapter shall have a nomination committee responsible for the cultivation and bringing forward of candidates for the Board of Directors and officers for membership approval.
  4. Education – The chapter shall have an education committee responsible for education programs and youth activities.
  5. Financial development – The chapter shall have a financial development committee responsible for chapter fundraising as determined by the Board of Directors.
  6. Conservation committee – The chapter shall have a conservation committee responsible for projects and activities that directly support the conservation agenda of the chapter.


Membership Goals and Stratagies

The Chapter will promote membership by conducting outreach and cultivation of               new members. This will be the responsibility of the Membership Committee.

  • The Membership Committee will be responsible for: maintaining an accurate membership list
  • Develop and manage member surveys as needed
  • Identify and communicate member concerns to the Board of Directors for review, discussion and resolution
  • Direct contact with membership to encourage participation in Chapter activities
  • Develop strategies to attract more youth and female membership

Communications Goals and Strategies

The Chapter will effectively communicate to membership and general public                              Chapter activities, events, conservations goals and objectives, and news. This                          will be the responsibility of the Communications Committee.

  • Develop and maintain a current and dynamic Chapter website and Facebook page
  • Maintain active email list for effective Chapter communication with members
  • Issue press releases as needed to promote Chapter activities
  • Communicate with TU National, Mass/RI council, other Chapters, and state and federal agencies

Education Goals and Strategies

The Chapter will develop educational programs to attract attention and interest in             conservation activities and fishing. The will be the responsibility of the Education                 Committee.

  • Youth education programs focused on: river conservation, watershed ecology, principle of “catch-and-release”
  • Support Trout in Classroom program
  • Adult programs focused on: fly fishing, fly tying, principle of “catch-and-release”
  • Participate in local conservation-minded events ie; Riverfest
  • Identify and arrange for speakers at monthly Chapter meetings

Financial Development Goals and Strategies

The Chapter will raise sufficient funds to support identified Chapter conservation                projects and other activities. This will be the responsibility of the Financial                               Development Committee.

  • Conduct raffle/auction, holiday party, solicit donations, enlist corporate sponsorships, sell website advertising space
  • Apply for grants
  • Conduct direct appeal for Chapter projects

Conservation Goals and Strategies:

A. The Chapter will serve as a public advocate for Deerfield River watershed health including all tributaries. This will be the responsibility of the Conservation Committee.

  • Identify areas and/or situations of concern with regard to overall ecosystem health

B.  Participate in and advocate for the watershed health and river safety during all FERC relicensing processes.

  • Intervene in FERC relicensing process
  • Identify and advocate for Chapter goals
  • Advocate for river-user safety
  • Identify and advocate for power company funded river studies
  • Collaborate with other river stakeholders to accomplish Chapter goals

C.  Develop partnerships with other conservation-minded organizations to protect and enhance trout habitat and water quality

D.  Advocate for native and wild trout

  • Identify native and wild trout populations
  • Encourage management practices that support wild trout populations
  • Promote and assist practices and activities that enhance native and wild trout habitat.
  • Explore Mass DFW enhancing wild strain Deerfield trout population

E.  Develop and participate in trout habitat, protection, restoration and enhancement projects.

  • Partner and support with other organizations and agencies to protect main stem and headwater areas where trout exist.
  • Participate in river cleanups
  • Participate in river studies focused on water quality – temperature & chemistry, trout habitat, invertebrates species number and health
  • Participate in riverbank plantings for the purpose of increasing shade and mitigating erosion.
  • Support dams removal advocacy and culverts barrier mitigation
  • Identify invasive species and advocate for their management

F.  Promote fishing regulation changes to expand Catch & Release/no bait in                              possession area. Seek greater enforcement of existing regulations.

G. Establish voluntary fisherman “Code-of-Ethics” for watershed